Crystal Jewellery for the Woman Who Remembers Her Power Rooted in the Soul of Alchemy for the Soul

DanAmara Jewellery was born from the heart of Alchemy for the Soul — a sacred journey that began with a deep love for the Earth’s crystals and minerals. We started by sourcing natural treasures from around the world, drawn to their energy, their healing frequencies, and their raw, untouched beauty. Crystals reminded us of the magic that lives in nature and the magic that lives in each of us.

What began as a soulful offering of raw crystals evolved into something more. We felt the call to turn these powerful stones into wearable art, to create adornments that not only look beautiful but hold energy, intention, and meaning. We wanted every woman to not just own crystals, but to wear them, to carry their light, their grounding, their magic as part of her everyday ritual.

That calling gave birth to DanAmara. Co-created by Elena Amara and Dani Nejad, DanAmara is the natural evolution of our original vision. It is a space where crystal healing meets sacred design. Where jewellery is not just decoration, but devotion — an extension of your spirit and a mirror of your inner radiance.

Each piece in the DanAmara collection is handcrafted with love and intention, using ethically sourced crystals and precious materials. Our jewellery is made to empower, to heal, and to remind you of who you truly are — a goddess, a light, a living temple of beauty and power.

Jewellery with Purpose and Soul

At DanAmara, we honour the deep connection between Earth and self. Every gemstone is chosen with care, sourced consciously from sacred lands such as Brazil, India, and Peru, where the earth is rich with energy and history. We collaborate closely with artisan families whose skill and craft have been passed down through generations. Together, we create jewellery that holds soul, story, and spirit.

Our designs are more than adornments — they are tools of transformation, carriers of ancient wisdom and feminine energy. Whether you are seeking protection, empowerment, love, clarity, or grounding, there is a crystal here for you. A piece that was made to support your journey.

A Commitment to the Earth

DanAmara is a love letter to the planet as much as it is to the woman who wears it. We are devoted to sustainable practices and conscious creation. That’s why with every piece of DanAmara jewellery you choose, we plant a tree through our ongoing partnership with Tree Nation.

This is more than a gesture — it’s part of our mission to restore and regenerate, giving back to the Earth that gives us everything. Each tree planted is a reminder that beauty, when rooted in purpose, can create real change. With your support, we are growing a living legacy — one jewel, one tree, one sacred step at a time.

Crystal Jewellery that Awakens and Empowers

From delicate pink opals to bold labradorite, from protective black tourmaline to high-vibration quartz, every DanAmara design carries energy — of healing, of remembrance, of empowerment. These are jewels to wear in ceremony, in stillness, in joy, and in everyday life.

Because your life is the ceremony. And you are the goddess at its centre.

Adorn Yourself in Intention

We invite you to explore our collection not just with your eyes, but with your soul. Let the crystals speak. Feel which piece calls to you. Choose what mirrors your essence and amplifies your light.

Wear the Earth
Embody the Goddess
And always, remember who you are.